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AI Search Optimization: Get Found in ChatGPT, Google AI Overviews and Perplexity

More people now ask an AI assistant first. I help your business show up in the answers.

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Poster for: AI Search Optimization Play: AI Search Optimization

What AI search optimization is

When someone asks ChatGPT, Google’s AI Overviews or Perplexity a question, the assistant quotes a few sources. AI search optimization, sometimes called GEO, is making your pages the kind of source an assistant can find, trust and quote.

I build on nearly 20 years of SEO. The foundation is the same: clear, accurate pages that answer a real question.

Abstract illustration: small orange shapes orbiting a central ring, like a coordinated team of agents. Art, not a screenshot.
An illustration, not a screenshot.

What I do

  • Pages made to be quoted

    Plain answers to the questions your customers ask, in your voice.

  • Structured data

    Markup that tells search engines and assistants who you are, what you offer and where.

  • Plain-text versions and an llms.txt file

    I publish these on my own site, so I know what it takes. See my llms.txt.

The top of sethshoultes.com/llms.txt in plain text: a heading with Seth Shoultes, a one-paragraph summary of who he is and what he offers, then a Key facts list.
My own llms.txt, the plain-text summary AI assistants read first (the top of the file).

What I have seen

Garage Door Science, a guide site I built, is gaining ground in search and appearing in AI answers.

Before that, I took Garage Door Pro Services in Southern Utah to number one within the first three months. I treat search and AI answers as one job.

How we start

We start with a call about your business. I look at how you show up today and tell you plainly what I would change first.

Questions

Straight answers.

What is GEO, or AI search optimization?

It is making your pages easy for AI assistants such as ChatGPT, Google AI Overviews and Perplexity to find and quote when people ask questions about what you sell.

Can you guarantee ChatGPT will mention my business?

No. No one can, and anyone who promises it is guessing. I can make your pages clear, accurate and easy to quote, and tell you what I see.

Does this replace SEO?

No. I treat them as one job: I build pages around a real question, for search results and AI answers together.

Do you work outside Southern Utah?

Yes. Southern Utah is home, and my monthly plans work from anywhere.

Want this for your business?

Tell me what you would like AI and search to do for you, and I will tell you where I would start.

Book a call See the plans

What else I do

Where I work

Photo credits

  • Cedar City: Cory Maylett, CC BY-SA 2.5, via Wikimedia Commons
  • Coral Canyon: 5of7, CC BY-SA 2.0, via Wikimedia Commons
  • Hurricane: John Bonzo, CC BY 3.0, via Wikimedia Commons
  • Ivins and Santa Clara: P199, CC BY-SA 3.0, via Wikimedia Commons
  • Little Valley (St. George photo): Stan Shebs, CC BY-SA 3.0, via Wikimedia Commons
  • Springdale: Jared, CC BY 2.0, via Wikimedia Commons
  • St. George: Stan Shebs, CC BY-SA 3.0, via Wikimedia Commons
  • Washington City: Raymond Shobe, CC BY 2.0, via Wikimedia Commons

Coral Canyon is part of Washington City, so its photo shows Washington.

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